David Lyons is a strategic advisor and market intelligence leader with more than 15 years of global experience helping agribusiness and AgTech organizations make better-informed commercial and investment decisions. He specializes in pricing, strategic planning, market analysis, and product positioning, bringing a rigorous, data-driven approach to understanding market potential, competitive dynamics, and strategic fit. David works closely with leadership teams to translate complex data into clear insights that support confident decision-making.

David’s career spans senior leadership roles across agriculture, including Executive Director of Crop Subscription Services at Kynetec, where he led multi-country teams across Asia Pacific and grew the business organically from under $2M to more than $5M. He previously held senior business intelligence and pricing leadership roles at Bayer CropScience, supporting strategic planning across a $11B regional market, and earlier built deep expertise in pricing and financial modeling across telecommunications and technology sectors. Today, through his advisory work, David supports AgTech startups and established agribusinesses alike, combining global perspective, analytical depth, and a client-first mindset to help organizations navigate complex markets and unlock growth opportunities.