Stewards of Daily Operations.

Unlike traditional consulting models, Calibrate pairs senior, fractional executives with an internal management team. This team provides leadership oversight, disciplined project management, and communication support — reducing execution risk and ensuring decisions translate into action.

Our Management Team

Julia Hitman King

As Founder and Owner of Calibrate, Julia focuses on building the firm’s consultant network and growing trusted client relationships. She leads consultant recruitment and engagement, ensuring Calibrate brings together experienced advisors with complementary strengths and shared values. Julia is also responsible for client acquisition and early engagement, working closely with organizations to understand their needs and connect them with the right expertise, setting the foundation for effective, high-impact advisory work.

Founder

Aimee Churchill

Operations Lead

Aimee Churchill serves as Calibrate’s Operations Lead, responsible for building and managing the processes that support project delivery and day-to-day operations across the firm. She designs and oversees project workflows, delivery frameworks, and internal operating systems to ensure engagements are well-structured, efficiently executed, and consistently delivered. With deep experience in project management, agency performance, and operational transformation, Aimee brings rigor, clarity, and accountability to how Calibrate works—enabling consultants to focus on client impact while maintaining strong internal discipline and scalability.

Amy DuBois is Calibrate’s Project Management Lead, partnering closely with consultants and clients to ensure engagements are thoughtfully planned, efficiently executed, and delivered on time and on budget. A certified Project Management Professional (PMP), Amy brings deep experience leading complex digital, marketing, and cross-functional projects, translating strategy into clear plans, aligned teams, and disciplined delivery. She provides the structure, oversight, and momentum that allow Calibrate’s consultants to focus on high-impact advisory work while ensuring projects move forward with clarity and confidence.

Project Management Lead

Amy DuBois

Haley Mallory

Marketing Lead

Haley Mallory serves as Calibrate’s Marketing Lead, bringing deep experience in brand building, content creation, and integrated marketing strategy. She partners closely with Calibrate’s leadership and consultants to shape clear, compelling messaging across digital channels, client materials, and thought leadership. With a background spanning agency account management, full-scope marketing consulting, and agricultural communications, Haley ensures Calibrate’s brand is cohesive, strategic, and positioned for growth.

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