Julia Hitman King is a marketing and growth advisor who helps agribusiness organizations sharpen their positioning, clarify their story, and translate strategy into market momentum. She works with executive teams to align brand, marketing, and commercial strategy—ensuring organizations are not only doing the right work internally but are clearly understood and differentiated externally. Julia is known for bringing structure to complex narratives and helping leaders make confident decisions about where to focus, what to say, and how to show up in the market.

Julia is the Founder of Calibrate, a consultancy focused on strategic marketing, brand clarity, and go-to-market effectiveness in agriculture and adjacent industries. Her experience spans senior marketing leadership, client advisory roles, and partnership with executive teams navigating growth, repositioning, and organizational change. She brings a pragmatic, insight-driven approach to marketing—grounded in customer understanding, commercial realities, and disciplined execution—helping organizations move from activity to impact.