Introducing Calibrate

Written By Julia King

FOR IMMEDIATE RELEASE

Introducing Calibrate, the Fractional Executive Model Redefining Agribusiness Leadership

Calibrate connects agribusinesses with seasoned executives to solve complex business challenges without the overhead

KANSAS CITY (Feb. 10, 2026) – Agribusinesses today face increasingly complex decisions around growth, succession, capital and operations, often without the leadership capacity to navigate them alone. Calibrate, a new consultancy built exclusively for the agriculture industry, launches today to connect agribusinesses with seasoned executives, delivering senior-level expertise without the cost or commitment of full-time hires.

Founded by Julia King, a strategic business leader with decades of experience across operations, finance, growth strategy and marketing, Calibrate was created to solve a growing challenge in agriculture: accessing proven leadership at a time when volatility in the industry has become the norm.

“Agribusinesses know they need experienced leadership to navigate change, but for many, hiring a team of full-time executives isn’t practical,” said Julia King, founder of Calibrate. “Calibrate delivers the right expertise at the right moment, often through a combination of expertise, while giving experienced leaders a way to continue making an impact on their own terms.”

Supporting Calibrate’s consultants and internal operations will be an experienced management team made up of Aimee Churchill, operations lead; Amy DuBois, project management lead; and Haley Mallory, marketing lead.

Calibrate launches with a bench of experienced industry leaders who have served as executives at top seed, chemical, agtech, manufacturing companies and more.

Featured associates include:

  • Chelsea Good: government, regulatory and policy consulting

  • Norm Janssen: public sector advisory and government consulting

  • Tom Breunig: animal health, technology and data strategy

  • Ross Harvey: commercial strategy and marketing

  • Kevin Mobley: animal health and finance

  • And more available for engagements based on client and market fit

Leadership, When It Matters Most

Through its fractional executive platform, Calibrate provides agribusinesses with access to senior leaders who can step in quickly and deliver measurable impact. Engagements are designed to flex with business needs and may include:

  • Fractional executives in strategy, operations, finance, marketing and growth

  • On-demand leadership during transitions such as scaling, fundraising, succession planning or restructuring

  • Advisory support for boards, investors and management teams navigating critical decisions

Calibrate serves agribusinesses, agtech startups and investment firms seeking to strengthen performance, reduce risk and prepare for the next phase of growth.

Leveraging Partnerships for Shared Success

Calibrate is launching with the strategic support of leading North American agri-marketing agency, AdFarm. Calibrate and AdFarm will lean on one another’s expertise in agriculture, marketing and business consulting to best serve clients of both entities.

“Calibrate is exactly what agriculture needs in this moment,” said Ben Graham, president of AdFarm. “The ability to refer our clients in need of business consultancy to Calibrate—and for AdFarm to provide our strategic marketing support to Calibrate clients—is the perfect partnership.”

Calibrate has additionally inked a collaboration with Petersen & Company, Kansas City-based strategic partner for agricultural associations and businesses.

“We see Calibrate as an integral partner in furthering the important work that our associations are doing in agriculture,” said Erica Venancio, principal at Petersen & Company. “We look forward to providing strategic services to Calibrate and tapping into the expertise of their consultants on aligned projects.”

A New Path for Experienced Agricultural Leaders

In addition to serving clients, Calibrate offers a compelling alternative for seasoned agriculture executives interested in consulting—without the financial risk, isolation or administrative burden of launching a solo practice.

“The agricultural industry has an incredible depth of leadership talent, and I’m continually moved by their desire to give back,” King added. “With decades of experience behind them, they’re eager to keep bringing their wisdom, perspective and commitment to the industry they love.”

About Calibrate

Calibrate is a fractional consulting platform serving agribusinesses, agtech startups and investors. By providing flexible access to experienced executives, Calibrate helps organizations navigate complexity, accelerate growth and manage risk—while enabling consultants to build meaningful, sustainable careers and leave lasting legacies in agriculture. Learn more at www.calibrateag.com.

Media Contact:

Rosie Thoni

AdFarm

Rosie.thoni@adfarm.com

316.665.0746

Julia King