Scott Kurfman is a senior commercial and brand leader with more than 20 years of experience helping agribusinesses turn strategy into measurable growth. His work spans global enterprises and growth-oriented organizations across crop protection, animal health, and livestock nutrition.

Most recently, Scott served as Director of Global Brand Strategy & Planning at Nutrien, where he led enterprise-wide brand and commercial efforts across North America, Brazil, and Australia. During his tenure, Nutrien’s brand valuation increased by approximately 35%, representing nearly $600 million USD in growth, driven by stronger integration of strategy, storytelling, and execution across the business.

Scott’s career bridges both corporate leadership and hands-on operating experience. As the owner and president of a livestock feed business, he tripled revenue, expanded distribution across multiple markets, and built a leading regional brand. This perspective allows him to connect high-level strategy with how decisions get made and executed in the field.

He is known for helping organizations bring focus to complex commercial environments—linking positioning, go-to-market approach, and team execution so ideas translate into market adoption, revenue growth, and sustained performance.